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This web page had the following on the site, "The Robert Emmet Societywill hold their 12th annual Hooli." We saw that the web site said " E March 17th 2017 at Staffords Perry Hotel in Petoskey." It also said " The event raises funds for the annual Robert Emmet scholarship, which sends a qualified student from North Central Michigan College to study at the Gallway-Mayo Institute of Technology in Ireland. This year will feature the music of Teada. Winner of Best Group in both the Live Ireland awards and the TIR awards. The band will be touring with their Irish dancer as well." The header had North Central Michigan College as the highest ranking optimized keyword. It is followed by Emmet County, Scholarship, and Hoolie which isn't as ranked as highly as North Central Michigan College. The next words emmetsociety.org uses is Ireland. Ned Fenlon was included and could not be viewed by search parsers.